Influencer Program
Anyone who thinks book influencers aren’t valuable is ignorant…or certifiably stupid.
We were warned that the above line sounds a little harsh. Maybe, but it’s also true.
We are passionate about connecting readers with great stories, and book influencers are some of the most passionate readers out there! Best of all, they like to share recommendations out of a love of good novels and to help grow their channels. We support the former and want to help with the latter!
This program isn’t just designed to promote our books. We want to help Bookstagramers, Booktokers, BookTubers, and bloggers reach reading audiences. How? Any way that we can. It may be as simple as reposting your stories or giving you shout outs. It may mean liking your reviews and getting our authors to follow you to do the same. It may mean helping with some crazy idea you have. If that sounds interesting to you, then you’re in the right place.
We are a small, but growing publisher. We want to do that with our partners, who may also be small and growing. It isn’t always about the number of followers you have - it is about quality, content, and most of all, passion. We are at the beginning of our journey and want you to take it with us!
The Program
There are two main focuses to the program - Social Chatter and Sponsored Content. For pre-published works, you will receive a digital Advance Readers Copy (ARC) in EPUB or PDF format via Booksprout (they can also be emailed upon request). These proofs substantially reflect a finished book but may lack some proofreaders' corrections and final author revisions. The terms "ARC" and "galley" are used interchangeably at Warrington, but we prefer “ARC.” Published works will be emailed to you as an EPUB or PDF file. The details of both programs are listed below:
Social Chatter
For influencers willing to participate in our Social Chatter Program, we will provide you with a free digital copy of any Warrington novel, along with links to our repository of book cover graphics, 3D renderings, and other media assets. You have the opportunity to read and review any of our works in your posts, although you are under no obligation to do so. We certainly hope you will, though! Warrington does not offer monetary compensation for social chatter marketers that have no posting requirement.
You may also request author interviews (written or in-person (for select authors), be eligible for marketing promotions, etc. If you have ideas on how you want to grow, we are happy to have that conversation.
Sponsored Content
Warrington does offer monetary compensation for sponsored content for select influencers where posting is a requirement. These paid posts will be within specific parameters, including timing and content guidelines. In some instances, a physical copy of the book may be provided. Only influencers who have been approved are eligible for sponsored content. This is perfect for those who do unboxings or use a physical copy in their posts.
We will like posts and share stories as much as possible for members of both programs!
FAQ
Does the number of followers I have matter?
Everyone started at zero, including us. We are growing, and we want those who help us grow to do the same! So, no, for social chatter posts that include reviews or informational graphics, the number of followers does not matter. It is one of the criteria for sponsored content promotions, although not necessarily the most important one.
Can I add you as a collaborator on my Instagram posts about your books?
Absolutely.
Will you follow my channel?
Yes, and we will encourage our authors to do the same. From time to time, and with permission, we will also create posts thanking content providers and circulate them on all our channels. We don’t have a huge following yet, but we’re working on it.
How do I qualify to become a sponsored content influencer?
Sponsored content influencers are invited only over email or social media direct message. The criteria we use to determine whom we partner with is for internal use and not disclosed publicly. It is more than just the number of followers, however. We look for views, likes, comments, other engagement, content quality, and growth, among other things. It never hurts to ask, and we are always ready to reevaluate as you grow. You can submit a sponsored content request by registering and gaining access to the Influencer HQ portal.
What do I get by registering as an influencer?
You will be entitled to request free digital copies of any Warrington Publishing book from any of our authors. We will also provide links to our media library for book graphics, etc. We will follow back all influencers, like posts (as much as possible), and consider you for our Sponsored Content program.
What is the Influencer HQ portal?
The page on our website that allows you to request digital books, pitch ideas, request sponsored content collaborations, access our media repository, and be informed of various Warrington marketing and promotional activities. We want to promote our authors but also help you grow! If you have an idea that would be mutually beneficial, we want to hear it.
I already joined your ARC Team. Do I need to do this?
Our ARC team reads and reviews, but we might not know that they post to Insta, Facebook, TikTok, or a blog. This will help us by knowing who to follow, like, and share posts for. We will encourage our growing list of authors to do the same. So, we would absolutely encourage you to sign up with us here.
Do you only work with book influencers?
Not necessarily. Influencers come in many forms, and while we prefer working with the Bookstagrammer, BookToker, and BookTuber communities, we are open to partnering with influencers whose primary focus isn’t on books if it’s the right fit.
Can I work with Warrington if I reside outside of the United States?
Yes! We will work with book influencers around the world for our Social Chatter Program. Unfortunately, Sponsored Content influencers are restricted to the United States, Canada, Australia, and the United Kingdom at this time unless an exception is made under special circumstances.
I registered with you. Now what?
You will receive access to the Influencer HQ page to request books (EPUB or PDF), submit ideas, and request sponsored collaborations. Any influencer can request a digital copy as part of our Social Chatter program. Only approved Sponsored Content influencers are eligible for print copies. These print copies may be mailed or gifted via Amazon, depending on the book and current Warrington marketing effort at the time. Further details will be provided via email.
I'm getting a book! Now what?
We hope you enjoy the free book and that you'll like it enough to want to post about it, but we do not require you to if you don't want to.
If you are an approved Sponsored Content influencer, we will discuss posting requirement details with you.
When can I expect to receive my review copy?
Usually, up to a week for a digital request (normally 1-2 days) and up to two weeks for a print copy.
Can I be booted from the program?
We want you to read and enjoy our books. Most of all, we want you to share your experiences. We understand you may not like all of them, and we appreciate honest reviews. Nobody at Warrington will ask you to fabricate a good review for the sake of staying in this program.
However, this is not a free book giveaway service. If you have requested books and never posted about any of them, we reserve the right not to honor additional requests without explanation. Habitual violators of the above will no longer be included in our offerings.
Before you register…
The information you provide here WILL NOT be shared with anyone outside of Warrington Publishing. Ever. Under any circumstances. Period.
(Just thought you should know that)
Note: If you are an influencer but also contribute to a media outlet, either print or digital online, please disclose that in your outreach to us.
Have more questions?
Please reach out! We'll try to answer whatever questions you have via email.
